Digital Marketing Guide

Merchandising standards for att.com Role: Design and Art Direction Contributors: Creative Direction - Will Lee / Art Direction - Matt St. Pierre / Copywriting - Wes Kim

When AT&T purchased DirecTV, two large brands merged which created a visual conflict in styles. This Digital Marketing Guide was the first step in bringing the two brands together for att.com. This guide primarily focuses on how to convey a consistent editorial and visual story across the two brands' merchandising.

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