When AT&T purchased DirecTV, two large brands merged which created a visual conflict in styles. This Digital Marketing Guide was the first step in bringing the two brands together for att.com. This guide primarily focuses on how to convey a consistent editorial and visual story across the two brands' merchandising.

You may also like

Last Tear Music Video
Director / Writer / Video Editor
XDesk Site Design
Design / Art Direction
Nokia Lumia 1020 Launch
Art Direction / Design
AT&T Responsive Design
Design / Art Direction / Team Lead
Dads & Grads Style Guide
Art Direction / Design
Holiday Playbook
Art Direction / Design
Video Marquee Concepts
Design
AT&T Design System 2
UX / Design
Summer Playbook
Design
Valentine's Day Playbook
Design Lead
Back to Top