Work History and Achievements

Collaborative • Enthusiastic • Personable • Flexible • High Integrity
Design leader and conceptual thinker who loves to brainstorm and collaborate. Attention to detail and experience working on agency and in-house creative teams with designers, writers, developers and clients. Excels in creative development of brands, campaigns, visual standards/guidelines and UX/UI solutions. 
Conceptualized, storyboarded, produced and directed videos for AT&T and the Bill & Melinda Gates Foundation. TV commercials for RCA and The American Diabetes Association.

Relevant Skills & Abilities
• Concept/ideation and design of brands, campaigns and promotions (digital and print)
• Concept and direct video/photo shoots 
• Storyboards and task flows
• Web and Mobile App UI/UX Design
• Team leader and mentor for strategy and process
• Create and ensure brand guidelines
• Team player, works within tight budgets & deadlines
• Adobe Creative Suite (Photoshop, Premier, Illustrator, InDesign)

Select Accomplishments
• Key designer to unify AT&T and DirecTV brands in a consistent feel for
• Art director and team leader for 10 to 12 wireless device/product launches annually for AT&T
• Primary team contributor to 2013 “End of year” result of 5x increase in tablet sales over December of 2012
• Work featured in Graphic Design USA, Adweek Talent Gallery, AIGA Members Portfolio Gallery
• Short film opened for “The Laramie Project”, Laramie Film Festival - Produced, directed, edited “7200’, Give or Take”

Relevant Professional Experience
Visual Designer - Contractor
AT&T,  Austin, TX | July 2017–Present
Applying and evolving the existing B2B user interface guidelines on new projects, and continuing to build the design language within responsive framework. Conducting audit of visual and content executions to develop templates and style guides for internal design team.
• Working collaboratively with UX Team, product management, technology team, and other designers 
• Produced site pages for iPhone 8 product launch on B2B

Art Director
Spindle 360,  Georgetown, TX | March 2017–June 2017
Designed and art directed site redesign for one of top agency clients. Created brand standards and ensured consistency across page executions. Set creative vision and collaborated with development and copywriting during site implementation.  
• Prepared assets for development team including redlines to help ensure successful execution 
• Concepted and art directed product videos and photoshoots

Senior Art Director/Visual & UX Designer - Digital Design User Experience
AT&T Mobility, Austin, TX | December 2013–November 2016
As team leader, designer and art director, I collaborated with designers, developers and business partners to create UX/UI designs and requirements for responsive components then test for implementation in pages. Art directed and storyboarded animations for marketing products and services. Art directed and designed seasonal campaigns, provided training and directed execution of assets. Art directed and created marketing promotions and online pages that conveyed sales initiatives and new products (including iPhone 7) to online customers. 
• Art director and one of the team leaders for converting to first phase of responsive design
• UX/Design lead to develop responsive marquee design system and requirements for marketing scenarios
• Responsible for overseeing 40% of wireless promotional and sustainment projects
• Mentored designers and provided oversight of their deliverables for mobile and web responsive pages

Art Director/Visual & UX Designer
AT&T Mobility, Austin, TX | October 2011–November 2013
Conceptualized and developed numerous seasonal campaign playbooks which explained how to design for specific concepts and stay within AT&T brand standards. Leader in all phases of the creative and UI development process (requirements, competitive research, conceptualization, design, documentation/redlines, implementation and quality assurance). Partnered with the AT&T business team to launch products within tight deadlines.
• Designed holiday sales widget that increased user clicks by 500% and orders by 230% in first week of launch
• Trained new hires to educate them on brand, design ideation and process
• Worked on team to develop content and organizational standards for device life cycle

Senior Designer
AT&T Mobility, Bothell, WA and Austin, TX | August 2005–October 2011
Concepted, directed and edited videos for internal team showcase and product reviews. Lead designer for creating marketing promotions for devices and services ranging from landing pages to marquees. Collaborated with copywriters, marketing team and developers to create content, maintain brand standards and implementation of assets.
• Developed and maintained the online style guide.
• Key designer for iPhone 2 launch on

Art Director
Ariel Creative, Rockport, ME | September 2002–August 2005
Conceptualized and Art Directed promotional and informational videos. Developed and presented concepts and designs to clients in the areas of advertising, print and web design, public relations and marketing strategy. Managed multiple campaigns and projects to ensure deadlines were met. Managed the and mentored the designers. Maintained and developed the company’s website and e-newsletter. Assisted with marketing strategy and acted as an account executive to clients.

Senior Designer
Ridge Creative, Laramie, WY | June 2001–September 2002

Managed art direction, design, and production of collateral materials, web sites and print advertising. Produced and art directed promotional videos.

Senior Interactive Designer
marchFIRST, Seattle, WA | December 1999–March 2001
Integrated strategy, brand building and technology solutions for clients. Conceptualized and designed brand essences and identities for the Web for clients such as the Bill and Melinda Gates Foundation and Fluke Networks. Art directed designers, ensuring that design strategies and style guides were adhered to throughout the implementation process.

Bachelor of Fine Arts in Advertising Art | University of North Texas
• Minor in Journalism

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