Valentine's Day Playbook

Role: Design Lead Contributors: Creative Direction - Matt Fangman / Copywriting - Amanda Phelps

We used the circles design element to create compositions to frame the devices used in the marquees and online ads. This would allude to Valentines Day without explicitly saying so.
Tongue-in-cheek headlines were created that play off the concept of online dating profiles and give personalities to the devices. At this point, we are all so dependent on our smart phones and tablets, it's like a relationship with them.

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